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fit. wild. real.
that's farmfit.
We bring fitness out of the gym and into the great outdoors. Using nature, functional training and a supportive community, we help people become stronger, healthiest and happier.
Everyone. Every body. Every step.
Brand Overview
Brand Name
FarmFit
Brand Positioning
FarmFit is an outdoor fitness and wellbeing company that transforms exercise into a fun, accessible, and nature-driven experience. Using farm-inspired training methods such as ropes, hay bales, wheelbarrows, hills, and open landscapes, FarmFit encourages people of all abilities to reconnect with movement, fresh air, and community.
Brand Mission
To inspire people to become healthier, stronger, and happier through outdoor fitness experiences that reconnect them with nature.
Brand Vision
To become the leading outdoor fitness community that proves exercise should feel adventurous, welcoming, and energising — not intimidating.
​
01. LOGO
PRIMARY LOGO
LOGO VARIATIONS
CLEAR SPACE
MINIMUM SIZE
02. COLOUR PALETTE
PRIMARY COLOURS
FIELD GREEN
FARM ORANGE
MEADOW GREEN
HARVEST SAND
#2E5E31
#E65215
#7FAF5A
#F3E7D1
#282B28
CHARCOAL
#C7D7E3
SKY
BLUE
#8D8F4A
HAY
OLIVE
#5A3E28
EARTH BROWN
SECONDARY COLOURS
03. TAPOGRAPHY
HEADLINES- BEBAS NEUE
BE WILD.
NO LIMITS.
UNLEASH YOUR POWER.
SUBHEADING-MONTSERRAT SEMIBOLD
We believe the outdoors is the best gym of all. It builds strength, resilience and connection. Our training is functional, challenging and fun, designed for every body and every goal.
ABCDEFIGHUKLMNOPGRSTUVWXYZ
abcdefighuklmnopgrstuvwxyz 1234567890
O4. photography style
O5. tone of voice
motivating
friendly
down to earth
inclusive
real
We speak like a coach and a friend.
Encouraging. Positive and real
We celebrate progress, not perfection
We welcome everyone and make fitness feel accessible, approachable and fun
O6.BRAND ELEMENTS
STRENGHT
NATURE
COMMUNITY
PROGRESS
GRAPHIC DEVICES
ROPE
WHEEL BARROW
HAY BALE
HILLS
BOOT
PRINT
O7. ART DIRECTION
Bold typography
Rough edges.
Real people.
Real environment
No perfect gyms.
Just real fitness
We combine strong type with raw, energetic imagery to create impact and inspiration.
O8. social media identity
ABOUT US
SESSIONS
NUTRITIONS
COMMUNITY
ADVENTURES
07. art direction
Bold typography
Rough edges.
Real people.
Real environment
No perfect gyms.
Just real fitness
We combine strong type with raw, energetic imagery to create impact and inspiration.
01. logo
02. colour palette
PRIMARY LOGO
03. typography
PRIMARY COLOURS
HEADLINES - BEBAS NEUE
NO LIMITS.
LOGO VARATIONS
FIELD
GREEN
#2E5E31
FARM
ORANGE
#E65215
MEADOW
GREEN
#7FAF5A
HARVEST
SAND
UNLEASH YOUR POWER
#F3E7D1
BE WILD.
We believe the outdoors is the best gym of all. It builds strength, resilience and connection. Our training is functional, challenging and fun, designed for every body and every goal.
SUBHEADING - MONTSERRAT SEMI BOLD
SECONDARY COLOURS
MINIMUM SIZE
ABCDEFIGHUKLMNOPGRSTUVWXYZ
abcdefighuklmnopgrstuvwxyz 1234567890
CLEARE SPACE
#5A3E28
EARTH
BROWN
HAY
OLIVE
#8D8F4A
#C7D7E3
SKY
BLUE
CHARCOAL
#282B28
04. PHOTOGRAPHY
05. TONE OF VOICE
06. BRAND ELEMENTS
MOTIVATING
We speak like a coach and a friend.
FRIENDLY
Encouraging. Positive and real
DOWN TO EARTH
We celebrate progress, not perfection
STRENGHT
NATURE
COMMUNITY
PROGRESS
INCLUSIVE
We welcome everyone and make fitness feel accessible, approachable and fun
GRAPHIC DEVICES
REAL
WHEEL BARROW
HAY
BALE
ROPE
HILLS
BOOT
PRINT
08. social media identity
ABOUT US
SESSIONS
NUTRITIONS
COMMUNITY
ADVENTURES
REAL FITNESS. REAL PEOPLE. REAL OUTDOORs
Let's work together
Have a project in mind?
I’m always open to discussing new projects and creative opportunities .
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